The Importance of Branding for Your Customers in 2023
The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of legal weed was enough to push brands forward to consumers, but anyone who has ever visited trade shows like Hall of Flowers or their local dispensary can tell you there are now hundreds of brands in each state working to stand out in saturated markets. Quality, convenience of use, and price will always factor into a purchase, but branding and marketing are non-negotiables in 2023. No longer can a terpy bud ride its own merits and make it into the bag at the checkout counter. As successful brands know, all the pillars for good marketing—the packaging , social media , and messaging behind a product—have become as important as the product itself. “Branding is paramount,” said Drew Punjabi , director of marketing at Kip Morrison and Associates, a public relations and marketing firm that specializes in cannabis. “It’s more than a generatio...
