How to Win at Wholesale Sales
If you’re currently operating in this tempestuous industry, you likely don’t need to be told we’re in the midst of another periodic downturn. The publicly traded multistate operators (MSOs) have seen their stock prices plummet, venture capital has slowed to a drip, and LinkedIn hashtags have transformed from #hiring to #opentowork. At a moment like this, surviving the slump means reining in overhead, cutting unnecessary spending, and putting your firepower behind what drives revenue. And this means investing in sales. A great sales team selling a clearly differentiated product can open doors and get you the necessary velocity to not only survive but also thrive and capture market share from your peers who haven’t balanced their profit-and-loss sheets yet. Without a strong sales team, you will burn through precious cash reserves and struggle to keep moving forward. Sales are the gasoline on which your business runs. Even without taking the looming recession into account , 2022 is an...