California Marijuana

We’ll go out on a limb and say since the recreational era began in the United States, the most visible leap forward in terms of professionalization has been in dispensaries. In less than a decade, the average pot shop has transformed from a pungent, utilitarian space with mason jars on the counter and chalkboard menus to bright, open-plan, high-street boutiques with attentive staff, carefully curated menus, and loyalty programs . It’s these dispensaries—even more so than evolving product brands—that have done the heavy lifting of enticing more and more Americans to disregard whatever Reefer Madness remnants remain and investigate how the plant may work for them. With lingering stigma continuing to act as a roadblock in newer markets, retailers arguably play the most important role in expanding the total addressable market for the entire industry. Retail is where consumers interact with industry insiders directly and frequently, and the quality of this interaction, particularly the i...