springbig Launches Campaign Follow-Ups Feature
BOCA RATON, Fla. — springbig (the “Company”) (NASDAQ: SBIG), a leading provider of SaaS-based marketing solutions, today announced the launch of its Campaign Follow-Ups feature. The feature helps merchants increase member interactions by allowing users to design and implement multi-message campaigns, based on the consumer response data from the campaign as well as their in-store behavior. This new addition to our platform will greatly improve the overall ROI performance of a client’s marketing campaign. springbig’s Campaign Follow-Ups option allows members to schedule, create and send out a series of follow-up campaign messages depending on how users responded to the original campaign. For example, a merchant can send out a specific message to members based on whether they clicked the campaign, visited the site or did neither. This easy-to-use feature makes engaging with members simple and seamless as merchants work to boost interaction and drive performance. “springbig’s new Campai...