Lift-ing the American Trade Show Experience
When Lift Cannabis Business Conference & Expo was introduced in Canada in 2016, the gathering was far more than just a meeting place for burgeoning cannabis businesses to discuss new ventures. At the time, ending prohibition was merely an idea. Lift quickly became a crucial event offering a safe space for industry stakeholders to discuss how to move forward together. As such, the event played a pivotal role in legalization north of the border. In the years since, Lift has grown with the industry. Despite a pandemic and a sea of other cannabis-related trade shows that have come and gone, Lift continues to evolve and act as a booster and barometer for the industry. This year, for the first time, Lift will expand its experience-based Canadian conference and trade show to the United States with an American-market-oriented event scheduled to take place in San Francisco in August. It’s one thing to simply move into the U.S. in hopes of gaining market share, but it’s another to cultiv...