California Marijuana

While much of the conversation about innovation has been centered on new scientific studies and technology that maximize both product quality and variety, it’s likely the next crest of the green wave will be focused on branding and retail. After all, the industry needs sophisticated and convenient establishments to sell all these new, cutting-edge products. The demographics of the average cannabis consumer are changing rapidly, and to achieve sustainable success, dispensaries and brands need to be flexible in creating brands and retail experiences that exceed expectations . The future of the cannabis consumer environment poses a few interesting questions: How will retail stores adapt to a more educated and experienced consumer base once cannabis becomes ubiquitous and fully enters the mainstream? Will we see a cannabis brand emerge as an ultimate household name—the “Coca-Cola of cannabis,” if you will? First, let’s take a cue from the supermarket and grocery industry as we aim t...