What Is Cannabis Culture in 2022?
Long before cannabis legalization began to take hold in the United States, a primordial soup of marijuana stereotypes and medical advocates were the primary driving forces in creating a passionate subculture and lucrative marketplace. These two core audiences appeared relatively easy to define and support with products and branding. Although primitive, this mixture of Cheech and Chong, Dennis Peron , and Snoop Dogg gave cannabis its identity and some straightforward avenues for marketing among brands. In 2022, America is steadily marching toward legalization one state at a time, creating a highly fragmented and diverse set of marketplaces that have become far more difficult to define. The use and efficacy of medical marijuana continue to gain momentum both politically and scientifically. At the same time, the stigma around adults enjoying the plant as a recreational product is slowly making way for a growing acceptance among every major demographic across the country. Even the mo...