New Report Offers States a Playbook for Messaging to Cannabis Consumers About Roadway Safety
WASHINGTON, D.C. — As cannabis use becomes more prevalent in the United States, the Governors Highway Safety Association (GHSA), Responsibility.org and the National Alliance to Stop Impaired Driving (NASID) today released a new report that provides guidance on how State Highway Safety Offices (SHSOs) can better communicate with cannabis consumers about safe driving and offers recommendations about the types of messages that do and don’t work. The report, Cannabis Consumers and Safe Driving: Responsible Use Messaging , comes as SHSOs face a rapidly changing cannabis landscape that includes the legality, prevalence and social norms about its use. In 2011, no state had legalized recreational cannabis. Just 10 years later, 18 states have done so, and more states will have legalization on the ballot this November. Cannabis use has increased alongside the spread of state legalization. In 2019, 18% of people aged 12 and older in the U.S. reported using cannabis in the past year, up from 11...