Finding the Flower Within the Weeds
The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to cash in every year. New Frontier Data predicts sales of legal recreational cannabis in the United States will reach $18.4 billion in 2022 and rise to $25.1 billion by 2025. Brightfield Group expects CBD sales to skyrocket as well, forecasting an estimated $7.8 billion in 2022 will grow to $14.1 billion by 2025. And as Forbes reported, many CBD companies are positioning their businesses for marijuana sales. CBD brands possess both the existing cash flow and customer-sanctioned products to finance the transition and ease the stigma for those ready to make the jump to recreational use. Whether promoting the recreational effects of marijuana, the wellness benefits of hemp-derived CBD, or both, the only companies bound to soar above the boom are those that can shine as clear, concise, and consistent brands. Case studies of brands preparing to d...