Gen Z Is Changing the Face of Retail
In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m. to smoke cannabis, “420” emerged as code for lighting up. More than fifty years later, April 20 — or 4/20 — has become an unofficial holiday celebrated with festivals, community gatherings, and other events where people can gather and bond over a mutual love of weed. As the cannabis market grows across the nation, an increasing number of consumers view the holiday as a reason to visit dispensaries and stock up on products. Not only does this boom in cannabis-related sales benefit the overall industry, but it also supplies retailers with abundant data regarding the purchasing habits of different demographics . Given the industry’s rapid evolution, it is imperative that businesses review this data to better understand consumers’ desires. The habits and purchasing patterns of Generation Z — people born in 1997 or later — have impacted many industries globally, in...