California Marijuana

In today’s maturing market, cannabis consumers ingest the plant in an overwhelming number of ways, and fast-acting cannabis-infused beverages are an increasingly popular category that retailers should keep a close eye on in 2022 and beyond. Following cannabis market demand trends in Canada, the U.S. has watched its beverage market share grow from 0.9 percent in January 2020 to 1.1 percent in January 2022. This trend is especially notable in California, where 530 distinct cannabis beverage offerings from numerous cannabis companies are available to consumers, according to Headset. Even some of the biggest names in Big Alcohol including Fortune 500 companies like Constellation Brands are investing heavily in the segment. With the emergence of nano-emulsification to provide faster onset than traditional edibles, the beverage market is poised to see some serious growth. As many cannabis industry trends start in California and work their way throughout the U.S., retailers are starting...