CLAYBOURNE CO. SHIFTS THE CANNABIS INFLUENCER PARADIGM
RIVERSIDE, Calif. — Claybourne Co. the award-winning cannabis brand based in Southern California’s Inland Empire, founded by Riverside natives and childhood friends, is turning cannabis culture on its head with the announcement of its hardworking, renegade brand ambassador team who are in stark contrast to the slick Hollywood lifestyle so many cannabis brands seek to portray. “You won’t see any flashy, hype beast, Rolls Royce driving, Gucci wearing Claybourne Co. ambassadors. There’s nothing wrong with that, it’s just not us,” said Claybourne Co. CEO & Co-Founder Nick Ortega. “We’re building an approachable cannabis brand. It’s important to us to meet our customers where they are. Our ambassador program allows us to authentically connect with our customers in their environment,” he continued. The talent – from rodeo riders to BMX pros to creators – explores how every day, people are successfully re-writing the rules and pursuing their dreams while incorporating cannabis as part...