Lift Toronto Programming Tackles Difficult Issues
Professionals have many reasons for attending cannabis events both domestically and internationally. The obvious: expanding business into new markets, meeting clients in person, and discovering innovation. Then, there’s also the benefit of large-scale discussions about how to adapt in a fast-paced, ever-evolving sector. The Lift Cannabis Conference & Expo in Toronto, Canada, checked all those boxes. This year’s agenda presented a list of change agents, including Muskoka Grown Chief Executive Officer John Fowler, Spirit Leaf and Superette President Dave Marino, and Abi Roach, a longtime cannabis activist and head of marketing, customer experience, and merch at Mera Cannabis. “Everyone was buzzing about the keynote from David Lobo, president and CEO of [government-owned] Ontario Cannabis Store,” said Lindsay Roberts, portfolio lead for the trade show’s parent company, Lift Events & Experiences. “His talk opened the Lift Cannabis Business Conference.” Lobo discussed the danger...