Pop-Ups Are a Gateway to Increase Revenue and Grow Relationships
Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products. Although state and local regulations may prevent visitors from seeing, touching, and sampling products, brand representatives can overcome these hurdles with educational conversations , interactive games, and merchandise like stickers and shirts. “Right away, a pop-up should show how a brand differentiates itself from its competitors,” said Andreas “Dre” Neumann, chief creative director at Jushi Holdings Inc. , a vertically integrated, multistate operator with a footprint in seven states. “Regional representatives typically use tables, tents, photos, packaging of products , uninfused products, and dialogue to form personal connections. The idea is to make the experience immersive and create a memory for the customers.” Retailers see pop-ups as helpful because they can add to the buzz of new store openings, holidays like 420, live events like c...