Headset Highlights Key Industry Trends In 2023 Demographics Report
SEATTLE — Headset, the leading provider of data and analytics to the cannabis industry, today released its report highlighting key demographic trends within the cannabis market. The report utilizes data from millions of individual transactions across eight U.S. states and two Canadian provinces to provide insights regarding the age, gender and location of cannabis consumers. Headset’s analysis provides a snapshot of the current cannabis landscape while also informing businesses about the future of the industry. Headset segments key shifts within the cannabis industry along the lines of gender and age. In the United States and Canada, male consumers account for nearly two-thirds of cannabis sales. Also, Millennials account for more than 60% of cannabis sales in both the U.S. and Canada. However, female representation in total sales is growing steadily in both countries while Generation Z consumers continue to increase their purchasing power year over year. Key takeaways from Head...