New Data Shows More Americans Turning to Cannabis During the Holidays in 2023
NEW YORK — Skip the scotch and wine this holiday season and give the gift Americans actually want this year: Cannabis! According to data from a new survey by Oak PR – a leading strategic communications agency – roughly 1 in 4 Americans plan to gift cannabis this holiday season, with even more (estimated 63%) planning to incorporate cannabis into their holiday plans in 2023. The survey also shows the continued trend in Americans – specifically Gen Z and Millennials – moving away from the traditional holiday gifts of wine and alcohol, and preferring instead to give and receive cannabis during the holidays. The survey was conducted by Wired Research on behalf of Oak PR. Results of the survey suggest a growing trend in holiday preferences, with cannabis gaining acceptance and adoption from all types of Americans, most notably: Gen Z and Millennials are more likely than their older counterparts (Gen X + Boomers) to include cannabis in their 2023 holiday plans (78% vs. 56%). American pa...