Time Is Running Out for This Season’s Holiday Retail Preparations
As the holiday season approaches, retailers must strategically prepare to capitalize on the most festive time of year. Looking back at last year’s holiday cannabis sales , we witnessed an undeniable trend in consumption: The top-selling products included a mix of top-shelf and classic flower strains , 1g distillate cartridges, and indica gummies. The demand for these products soared during the holidays, leading to a remarkable 34-percent increase in average basket size during the week of Thanksgiving and an 11-percent increase in average basket size during the week of Christmas. How can retailers effectively prepare for the holiday rush? Here are three top ways to ensure success . Offer discounts and promotions The psychology of holiday shoppers is clear: They love a great deal , especially during the holidays when they have to buy gifts without breaking the bank. Retailers may wonder when to begin holiday discounts and how long they should last to be most effective. The timing is c...