Hospitality Trends Come to Retail
As the cannabis industry matures, regulatory restrictions are becoming less stringent, paving the way for dispensaries to operate more like traditional retailers and cannabis to become a normal part of everyday activities. This situation opens the door for dispensaries to co-brand with complementary business offerings like consumption lounges, hotels, and other adjacent entities. To adapt to changing market conditions, modern cannabis retailers are looking to other verticals for inspiration. One such vertical is hospitality, which has spent decades creating identifiable brands , curating positive customer experiences, and establishing meaningful consumer destinations. Although the customer experience traditionally revolved solely around the transaction, today’s dispensary design prioritizes creating destinations that offer more than just sales. U-shaped retail counters and locked lobbies are fading out of popularity, while open floor plans and gallery-style designs are trending. Th...