23 Minority-Led Brands You’ll Want on Your Shelves
When you survey your store, do the brands on your shelves reflect your community’s diversity? We’re guessing many retailers would respond “no.” This mismatch represents a lost opportunity to engage consumers around product discovery and build customer loyalty. As demographics shift , it’s becoming more important than ever to keep offerings fresh—and this includes seeking out minority-owned brands with unique products, perspectives, and value propositions. Cannabis consumers increasingly skew younger and more racially diverse. According to data analytics firm Headset, Gen Z leapfrogged baby boomers to become the fastest-growing segment in 2021. Millennials currently hold the largest market share and, like their younger siblings, the group is far more racially and ethnically diverse than previous generations, according to the most recent U.S. Census data. Unfortunately, this increasingly diverse cannabis consumer base is not reflected at the top of industry organizational charts. A 20...