5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization . New York, New Mexico, Virginia, and Connecticut all recently legalized recreational use. New Jersey just opened its first recreational dispensary this month. And on this year’s 4/20, dispensaries boasted the biggest single-day sales profit the industry has reaped over the last four years. While the cannabis industry is rapidly expanding, it is still an exceedingly complex market that requires strategic navigation. Like any product available for purchase, cannabis must be marketed. Complicated legal status and advertising restrictions pose serious marketing challenges for businesses in the cannabis industry. With the right tools, strategy, and intentions, businesses can turn these challenges into opportunities. Gaining a competitive edge in the digital marketing space will give cannabis businesses an even bigger advantage as the indust...