California Marijuana

The average American spends nearly seven hours online each day, but very few people have even a basic understanding of how ranked content works. Politicians complain about unflattering search results and blame big tech. Business owners get frustrated by lower-quality competitors generating more web traffic and blame the marketing team. In both instances, the complaints demonstrate a clear lack of understanding when it comes to search engine optimization (SEO) and the investment it takes to climb to the valuable top of a Google search. SEO is a widespread, comprehensive process with the end goal of increasing a website’s page ranking or placement on search engine results pages (SERPs). This is accomplished through about 200 “ranking factors” companies like Google use to determine the best or most relevant content to display for a specific search. The factors include high-quality, keyword-optimized content, authoritative backlinks, web page speed , social signals, and mobile friendlin...