MATTIO Communications and Madison Fiore Launch MATTIO+FIORE, A Best-In-Class Performance Marketing Agency for the Cannabis Industry
NEW YORK — MATTIO Communications, one of the longest-running and the largest cannabis marketing services firms, today announced the launch of MATTIO+FIORE Media, a new cannabis-focused paid media and performance marketing agency. Led by MATTIO Communications CEO Rosie Mattio and Madison Fiore, the former Head of Growth at Hawke Media, the subsidiary will focus on growth strategy, media buying, email and SMS marketing, creative and campaign development, including photo, video, animation and design assets and managing listings on third-party platforms such as Weedmaps, Leafly, I Heart Jane and springbig. Due to federal and local regulations, paid media advertising has been historically inaccessible to legal plant-touching cannabis companies. Yet outside the cannabis industry, demand for paid media campaigns continues to climb. In 2021, U.S. digital ad spending exceeded $183 billion while the value of campaigns increased by 37% year-over-year. As more cannabis markets mature, effect...