One in Five Americans Are Heavy Cannabis Consumers—But Don’t Call Them “Stoners”
CHICAGO — In the face of a global pandemic and increasingly available legal cannabis in America, the profile of a prototypical “stoner” is rapidly changing. According to a study released today, roughly one in five Americans (19%) are “Heavy Users,” consuming cannabis three or more times per week. What’s more, the demographic profile of heavy cannabis users runs counter to pop-culture depictions of “stoners” as young, unfettered single males: ● 55% of Heavy Users are parents with children under the age of 18. ● 50% are in a committed romantic relationship, including 32% who are married. ● 43% self-identify as female. ● 46% are 18-34 years old. ● 54% are 35-55+ years old. Consumption frequency is on the rise as well. Roughly one in eight Americans (12%) report consuming cannabis daily, or multiple times per day, and 33% of these daily users report they began consuming ...