How to Find and Utilize Investment in the Cannabis Industry
In an industry where many traditional sources of business capital are off-limits, funding your dreams often requires a bit of help. The world of finance can be complicated, so we spoke with Poseidon Asset Management founders and siblings Morgan and Emily Paxhia to learn more. Poseidon is a hedge fund entirely focused on the cannabis industry, and it was the first to dive into the space. Since the Paxhias began connecting cannabis brands with funding in 2013, they’ve seen businesses win big, crumble under pressure, and everything in between. Where is the money? Is there a specific type of person or entity that tends to invest in cannabis companies? We see money flow into both public and private companies in the industry. Public companies have more opportunities to attract institutional investors than private companies, and they’re able to market to any investor — from individual investors through to institutional — since anyone is free to purchase shares on a public market. However, ...