Examining the Growth of Infused Beverages
After the extraordinary winter most of North America suffered through this year, the balmy weather of last May and June may feel like a figment of our imaginations. Fortunately, time is flying by, and friends and families soon will gather at the beach or for cookouts. There will be good music, great food, festive libations … and perhaps a new item will find its way onto the menu: infused beverages . At first glance, it is easy to overlook or dismiss the beverage category . Infused beverages account for only 2.1 percent of total sales in Canada and 1.1 percent of sales in the United States. But those numbers don’t tell the entire story. Since the beginning of 2021, infused beverages’ market share has increased by nearly 40 percent on both sides of the border. The number of beverage brands has increased by 300 percent in Canada and 65 percent in the U.S. Furthermore, Canadian provinces like Ontario, Saskatchewan, British Columbia, and Alberta have recorded year-over-year sales growth o...