Fire & Flower and Alimentation Couche-Tard Enter Into a Master Licensing Agreement
TORONTO – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer retail and technology platform today announced advancements in the relationship between the Company’s strategic partner, Alimentation Couche-Tard Inc. (“Couche-Tard”) and Fire & Flower through the completion of a Master License Agreement (the “Master Licensing Agreement”) with MC Cannabis Inc., an indirect wholly-owned subsidiary of Couche-Tard. Overview of the Master Licensing Agreement Fire & Flower will have the exclusive right of first opportunity to negotiate with Couche-Tard with respect to entering new retail cannabis businesses and franchise arrangements in Canada, as well a potential retail expansion to additional legal cannabis markets outside of Canada. Couche-Tard has exclusively committed to developing Fire & Flower branded retail cannabis stores in Ontario under the Master Licensing Agreement. The first five Fire ...