21% of Medicare Recipients Are Shopping for Medical Marijuana
Whether they have been consuming cannabis since the 1970s or they have never touched the plant before, a significant and growing number of seniors across the country are heading to dispensaries today. While GenZ is getting all of the marketing buzz, Baby Boomers still make up the largest generational portion of the U.S. population, and the elder population is only expected to grow with increased access to modern healthcare. Astute cannabis brands are capitalizing on this group of consumers, designing their products, promotions, and retail strategies to accommodate the needs of older customers. A recent report published by the Medicare Plans Patient Resource Center found a majority of Medicare recipients support legalized cannabis, demonstrate a consistent interest in their holistic wellness, and believe in the medicinal powers of the plant. With the right information and opportunities, the elder population has the potential to carve out a dominant position in the cannabis marke...