There’s Nothing Quite like the Bay State
Merriam-Webster defines the word, unique, as being without a like or equal. Meanwhile, Google describes the term as ” remarkable, special, or unusual.” Regardless of the definition used, the Massachusetts cannabis market fits all descriptions of the six-letter word. Within the last two years, consumers and retailers have developed dissimilar trends from legacy markets like California and Colorado and emerging markets like Florida and New Jersey. As the Massachusetts market continues to emerge, it will be imperative for retailers and other industry leaders to understand the novel trends that make the Bay State cannabis market unique. Growth of cannabis in Massachusetts First and foremost, it is essential to gain an understanding of the marketplace makeup that exists in the Bay State. Compared to the aforementioned cannabis markets in California and Colorado, Massachusetts is highly vertically integrated. As a result, the state witnesses large amounts of brand consolidation. High leve...