AWH Launches Simply Herb, a Value Cannabis Brand
NEW YORK — Ascend Wellness Holdings, Inc. (“AWH” or the “Company”) (CSE: AAWH.U) (OTCQX: AAWH), a multi-state, vertically integrated cannabis operator focused on bettering lives through cannabis, announced the launch of Simply Herb , a “value” cannabis brand, in Illinois, Massachusetts, and Michigan. Simply Herb is the newest addition to AWH’s growing brand portfolio. According to Company estimates based on BDSA market data, 25% of industry sales in AWH’s operating markets are driven by the “value” category. AWH is launching Simply Herb to address the need for excellent everyday, affordable products suitable for any occasion. Simply Herb offers the quality of all Ascend cannabis with the accessibility of a lower price, perfect for the cost-conscious shopper and the daily smoker. Featuring simple, clean packaging, Simply Herb is an easy-going, flower-focused brand with no frills. The brand is produced at AWH’s state-of-the-art cultivation facilities and will offer AWH SKUs, including ...