California Marijuana

If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social stigma surrounding consumption has steadily disappeared in tandem with expanding legalization, pushing cannabis increasingly into mainstream economic territory. This has resulted in a robust growth-market phase in the industry, primarily driven by rapidly increasing consumer demand across all key demographics. In cannabis consumer marketing , the conventional strategy centered on advertising with cannabis-themed platforms and endemic publications is no longer a viable approach. Marketers must broaden their efforts. Integrating programmatic advertising tools can help cannabis marketers efficiently reach consumers directly on the platforms where they consume the most content — publications and websites that align with their interests, such as Rolling Stone , Business Insider, ESPN, or Food and Wine . Shifting demographics Market researc...