Defying Digital: The Resilience of Print Advertising in the Modern Age
The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still appreciate print, as well as the ads within those publications, if they’re done well. Here are a few stats from News/Media Alliance’s 2022 Magazine Factbook that might just blow your mind: 122 print magazines were launched in 2021 (compared to just 60 in 2020). 92 percent of all paid magazine subscriptions were for single-copy print. 3 out of 4 magazine readers who see an ad take action. 88 percent of adults read a magazine in the past six months. Devoted magazine readers tend to have a higher household income. “We know print remains a powerful channel to reach consumers, and they trust and welcome recommendations from their favorite print and digital publications when they are looking for ways to improve their lives,” said Rebecca Frank, vice president for research and insights at News/Media Alliance . This is particularly great news for cannab...