California Marijuana

Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has its challenges in this current market. Having the tools to express their brand directly to consumers through multiple, effective channels is the most important need for cannabis companies today. In cannabis, communicating with your customers has its unique challenges. You would be hard-pressed to find a business, brand, or retailer that has not expressed the worry that their carefully curated social media page could be taken down, shadowbanned, or deleted altogether for violating the notoriously vague “community guidelines”. Many companies have had to face this reality and have had to rebuild their social media platforms and audience from scratch. While some businesses have seen success advertising cannabis on mainstream social media platforms such as Facebook, Instagram , and Linkedin, it’s far from...