How to Sell More Flower
In nearly every state, the trend is the same: As cannabis products are introduced to a newbie consumer market, flower sales start off strong before extracts and edibles slowly but surely start grabbing a bigger piece of the pie. That said, flower still reigns supreme in every state. Its market share may have decreased over time, but the amount of money consumers spend on flower has increased every year. Total flower sales in 2022 were just over $14 billion, according to Statista. That’s the good news. The bad news is a glut of flower on the West Coast (and in other mature markets like Colorado and Michigan) over the past few years has caused wholesale prices to plummet . In California, quality greenhouse and full-term sungrown pounds are selling for as little as $500. A few years ago, those same pounds fetched $1,000 to $1,500. In many markets, companies are able to sell $50 ounces and still make a reasonable margin, although they must sell more volume to make the figures pencil ou...