Are You Harming Your Brand with Mylar Bags?
Opinions differ about what makes a cannabis product successful. Most base their opinion on things like potency, terpenes, and which cannabinoids are present. But those are aspects of the product itself, and the product isn’t the first thing potential consumers encounter. Packaging typically represents a consumer’s first contact with a product. Good, bad, or indifferent, packaging sets the tone for the whole experience. While there are seemingly endless types of packaging from which to choose, glass is the reliable elder statesman. Polyethylene terephthalate (PET), a type of plastic, offers many of the same benefits. Efficient, effective, and sustainable, glass and PET are solid packaging choices, particularly for flower, because they retain freshness and preserve product efficacy. Over the nearly fifty years of its existence, eBottles has built upon the wisdom of generations of rigid container manufacturers and adapted traditional packaging forms specifically for the cannabis indus...