12 Impactful Issues
This article is part of a series of historical perspectives about the legal cannabis industry. Politicians and the legal landscape. Branding and marketing. Diversity, celebrity products, and retail design. These are a few of the issues that have resonated with the industry. August 2015 Social media hadn’t yet become a marketing must-have when the team at social media app MassRoots adorned mg ’s first cover. Founded with a seed investment of $150,000, within two years the company’s over-the-counter stock traded at a volume of more than $7 million in a single week. Following a series of minor scandals, the desktop and mobile apps ceased functioning by early 2020. The next year, MassRoots changed its name to Greenwave Technologies, divorced itself from cannabis, and is now a metal-recycling firm. December 2016 Fiona Ma, then the chairwoman of the California Board of Equalization, was the first politician on whom mg focused—and for good reason. In the run-up to a campaign that wou...