Meta Allows CBD Advertising
MENLO PARK, Calif. – Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of social media platforms Facebook, Instagram, and Threads—updated its advertising policies. But don’t get too excited. Significant restrictions still apply. Under the new policy, advertisers need written permission from Meta to promote or sell noningestible CBD products that contain less than 0.3 percent THC. Products containing more THC than allowed under federal law, those with psychoactive properties (i.e., delta-8 ), and ingestibles (edibles, tinctures, capsules, etc.) remain prohibited. In addition, CBD advertisers must be certified by merchant-monitoring service LegitScript and comply with all applicable local laws as well as “established industry codes and guidelines.” Promotions and sale offers may target only United States residents 18 years of age and older. Advertisers of hemp products that do not contain CBD, T...