Tyson 2.0 Names Alc-Bev and AdTech Industry Veteran as Chief Marketing Officer
ORANGE COUNTY, Calif. — Tyson 2.0 (the “Company”), legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s newly launched cannabis company, today announced the appointment of Jackie (Northacker) Guarini as Chief Marketing Officer to lead the Company’s marketing strategy. Jackie is an accomplished, transformational leader with over a decade of experience in digital marketing, consumer connections, branding, and media initiatives. Jackie joins Tyson 2.0 after most recently serving as Head of Commerce Media for Anheuser-Busch’s U.S. portfolio where she built a first of its kind Connected Commerce strategy integrating shopper marketing, e-retail and direct-to-consumer programs. She oversaw social and programmatic partnerships working with companies including Google, Meta, Pinterest, Snapchat, Twitter, Code3, Yahoo and The Trade Desk. Jackie previously served as Digital Media Manager for Anheuser-Busch’s Michelob ULTRA brand family, leading all omnichannel strategy for Michelob U...