This Joint Is (or Could Be) Jumping
Establishing public spaces where visitors can consume cannabis legally is an appealing idea for many people, but the consumption lounge has yet to take off as a popular meeting spot. Similarly, THC-infused beverages have been working to make a splash with consumers for years, yet the category still struggles to build a widespread following. With so much effort focused on these two great ideas, could their fates be intertwined? Connecting infused beverages with consumption lounges seems like perfect matchmaking, right? After all, what feels more natural than stepping up to a bar and ordering a drink? However, the challenges that prevent both ideas from taking off also may be what keeps them apart. To date, only a handful of states allow consumption lounges , and many of those markets prohibit sales of regulated products within a consumption lounge. Also, the “smoke” versus “drink” dichotomy has yet to be worked out. While there may be room for both consumption modalities, a beverage-b...