How to Acquire New Customers and Keep the Ones You Have
The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing a stellar product or service is an important part of the customer-retention recipe, successful strategies must be much broader. “Consumer retention is universal,” according to Flowhub Chief Executive Officer Kyle Sherman. “It’s about creating a positive experience and an incentive to come back — from atmosphere to having the right technology in place to training staff on standard operating procedures and every product detail. Look at the Apple store, Ritz Carlton, and your favorite local dispensary. These companies provide standout experiences but operate in completely different industries. Each company makes its customers feel like royalty.” Sherman has watched brands and retailers acquire, lose, reacquire, retain, and otherwise dance with consumers since early in the second decade of the twenty-first century. While working for industry powerhous...