Amplify Balances Architecture with Cultural Relevance
Stroll down any of the placid, leafy avenues in Columbus, Ohio, and inevitably you’ll catch sight of an emblem of the state. Maybe it’s a flag on a porch, a bumper sticker, or an Ohio State University hat perched atop a smiling face. Residents’ immense pride in the Buckeye State is unwavering, undeniable, even unavoidable. Ohioans love Ohio things, so it’s fitting one of the most successful companies in the state’s fledgling cannabis industry is Buckeye Relief, a homegrown vertical operator with a ubiquitous brand and a pair of popular stores in Columbus and Cleveland . “There’s a feeling of being underdogs, particularly in Cleveland, that really stirs people’s pride here,” said Heather Rayburn, Buckeye Relief’s creative director. “That pride definitely translates to how Ohioans support local businesses.” Rayburn is a longtime Cleveland resident and the wife of Andrew Rayburn, one of Buckeye Relief’s co-founders and a storied Midwest entrepreneur. Heather Rayburn’s background as an...