Fall 2023 Buyers’ Guide
The cannabis industry is in the midst of a generational changing of the guard, and with that comes a more diverse consumer demographic, new preferences for “go-to” products, and added pressure on brands to speak to a younger audience that prioritizes social responsibility. As brands continue to compete against one another for a prime spot at the top of the food chain, they’re looking to Gen Z for clues . The age cohort—born between 1996 and the early 2010s—is second in consumer numbers only to millennials, and about half of them have yet to reach the age of legal majority. Within the next ten years, zoomers will dominate retail , and the way they shop is redirecting how many industries present themselves. Software company KayaPush reported a major product-preference shift in the past two years that reflects younger generations’ retail habits. While flower and concentrates dominated the sales charts in 2021, 2022 and 2023 have seen vape sales rise by 5 percent, edibles and beverages b...