Cannaray CBD Transforms Claudia Winkleman into Animated CBD Revolutionary
Cannaray CBD is taking the next step in its “CBD Revolution” campaign, with the launch of a new TV commercial from creative agency BigSmall. The ad features brand ambassador Claudia Winkleman as an animated character for the first time. The TV and radio star is shown standing on two running horses, whilst playing the electric guitar and leading a crowd of CBD Revolutionaries into the sun – the iconic emblem of the Cannaray brand. However, it turns out that this wasn’t quite the revolution Cannaray had in mind, and when we cut back to ‘real-life’ Claudia in her living room, she explains that actually Cannaray just wants everyone to try some CBD. The animated sequence shows Claudia as a futuristic animated character complete with her signature fringe and thick black eyeliner. The sequence was created by Future Power Station and directed by Yibi Hu who has previously directed music videos for some of the world’s best-known artists including Faithless, Zero 7 and Beyonce. Cannaray...