California Marijuana

With cannabis legalization spreading across the country like a slow-burning brushfire, it’s easy for existing businesses to become hyper-focused on domestic opportunities. But the death of decades-long prohibition is not just relegated to the United States, as legalization in the last several years has become a worldwide phenomenon. The data firm BDSA Analytics just released a forecast that projects global cannabis sales reaching $35 billion in 2022, which is up 22% from last year. With numbers like those, the idea of international expansion becomes increasingly hard to ignore. One of the realities in dealing with different countries that have legalized cannabis, be it medical or recreational, is that there’s no “one size fits all” model. Each country has taken steps to end prohibition in its own way, with its own rules, based on factors that include cultural heritage, political climate, financial needs, religion, and a cornucopia of other items. Although this may seem complicated...