Creatures of Habit: Examining Repeat Purchase Trends in Washington
It is no secret that cannabis is one of the fastest-growing industries in the marketplace today. Each day, new brands are being launched and new products are being designed. When consumers walk into a nearby dispensary, they are welcome with a wide array of pre-rolls, edibles, etc. At times, it can be exciting to witness the evolution of the marketplace , but it is important to note that humans are often creatures of habit. Customers will stop by the usual storefront for their morning coffee, visit the restaurant that makes them feel at home for lunch and return to their favorite recipes while cooking dinner. As the cannabis industry continues to grow, it is incumbent upon brands and industry leaders to understand who and what continues to pull customers back in time after time. Popular Strains In The Evergreen State The expansive medicinal and recreational cannabis markets within the state of Washington provide valuable insights into the repeat purchase trends of pre-roll customers....