California Marijuana

Ever since adult legalization took hold across the United States, retail trends and consumer buying habits in the cannabis industry have been something of an enigma and a moving target. When the coronavirus pandemic hit in 2020, operators buckled up for a rollercoaster ride that ended up being a boon, validating companies as “essential services,” boosting revenues, and accelerating market growth. As the pandemic waned, however, it became apparent COVID-19 created market anomalies. Companies are still trying to sort those out as consumers return to pre-pandemic buying habits. Industry analysts at Headset recently provided some data, perspective, and insight into the new normal for cannabis markets out west.  “From March 2020 to March 2021, legacy cannabis markets saw drastic increases in growth,” according to the analysts. “In the beginning months of the pandemic, for example, Colorado’s total adult-use sales grew by 63 percent from February to July 2020. From March 2020 to March ...