Major League Baseball and Charlotte’s Web Ink Landmark Partnership Deal
NEW YORK – Major League Baseball (MLB) has become the first major sports league to establish a sponsorship agreement with a hemp company. Today’s joint announcement of a multi-year strategic partnership between MLB and Charlotte’s Web will provide the brand with a unique claim to being the “Official CBD of Major League Baseball.” The partnership also will provide Charlotte’s Web with a significant brand presence at MLB’s biggest events, including the World Series, post-season games, and throughout All-Star week. This includes ballpark activations and other marketing opportunities to connect the CBD brand with 180 million American baseball fans on a regular basis. “As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports,” said Noah Garden, MLB’s chief revenue officer. “Charlotte’s Web products that receive the NSF [National Sanitation F...