California Marijuana

You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict total United States sales will reach $30 billion in 2023. One reason the outlook is so strong is cannabis customers are repeat shoppers. Forty-seven percent of users surveyed report daily consumption, and 51 percent were open to trying new products. Like all things these days, consumers find new products through their favorite social-media content creators. Influencers have had a favorable impact on legalization, normalizing medical marijuana, and recreational usage, and these same things are supported by 91 percent of U.S. adults, according to Pew Research. With the momentum sternly in favor of the plant, brands are turning to influencers to overcome strict social media marketing guidelines , implementing strategies that take advantage of platform loopholes. They also are utilizing platforms like YouTube Gaming and Twitch , w...