You Can’t Judge a Book by Its Cover
“You can’t judge a book by its cover.” I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m not alone in letting my eyes overrule my intellect. Research has shown that after the title, a book’s cover is the most significant driver of sales. That’s why publishers and independent authors spend thousands of dollars creating the perfect wrapper to tease the content inside. A prime example: Excepting Harlequin, how many heterosexual romance novels have you seen without a half-naked man on the cover? Mystery and suspense novels sell best with dark, atmospheric artwork bracketing the pages. Self-help book covers strive to convey power and positivity, and children’s books often present lighthearted illustrations out front. Magazines also follow publishing’s “golden rule” by placing intriguing headlines and photographs or illustrations on their covers. Even traditional newspapers emblazon the area above the fold on page one—the part that’s visible ...