Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought. It’s easy to play the blame game here: illicit markets, over-regulation, burdensome taxes, small teams, and an economic downturn—yikes! While the industry sorts out these growing pains, it certainly wouldn’t hurt if operators could find ways to grow their customer base and sell more products. This is where overlooked opportunities and low-hanging fruit in cannabis marketing come into play. What do outside marketers have to say about cannabis marketing? What advice and insights can industry stakeholders glean from the pros who are crushing it in other industries? Expanding your market reach One of the biggest pitfalls in cannabis marketing is believing the product will sell itself, or that the prime target demographic is everyone who smokes flower. These are big mistakes if you want to develop a business model that drives revenue in 2023. For every person who knows your brand,...