How to Build Better Budtender-Brand Relationships for Long-Term Success
The cannabis industry is in the midst of having to come to terms with the effects of oversaturation with seemingly countless brands and dispensaries vying for valuable shelf space and consumer attention. In this highly competitive era of legal weed, it’s vital for brands and retailers to collaborate on a united front that results in a profitable win-win for all parties involved. A simple strategy that has largely fallen to the wayside since the early days of the legal industry is developing strong budtender-brand relationships that can drive significant sales. When cannabis was first reaching for legitimacy and acceptance, brands were more adamant about engaging in ambassadorship programs that put their people and products on the radar of retailers and consumers alike. Unfortunately, many brands seem to have forgotten about the importance of building and nurturing this critical retail relationship, and it’s a factor that may have a make-or-break quality for struggling brands moving f...